Privacy Policy
Our commitment to safeguarding your personal data, transaction confidentiality, and consumer privacy with complete transparency.
Bank-Grade Security
All data transmission is encrypted end-to-end via high-grade TLS/SSL protocols.
Zero Card Storage
Payments are processed via tokenized gateways. We never view or store full card details or CVVs.
Never Sold or Rented
We strictly never sell, trade, or monetize your personal contact information to third-party brokers.
Grievance Redressal
Designated Grievance Officer with 48h acknowledgement and 30-day statutory resolution guarantee.
1. Introduction & Scope
Welcome to Rajathi Ethnic House (“Rajathi,” “we,” “our,” or “us”). We curate and deliver fine handcrafted handloom sarees, unstitched dress fabrics, and artisanal ethnic jewellery to patrons worldwide.
This Privacy Policy explains how we collect, use, process, disclose, and protect your personal information when you visit our website (rajathiethnichouse.com), create an account, browse collections, place an order, or communicate with our customer care desk.
By accessing or using our platform, you acknowledge that you have read, understood, and agree to the data practices described in this Privacy Policy. This policy complies with the Information Technology Act, 2000 (India), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and the Digital Personal Data Protection Act, 2023 (DPDP Act).
2. Information We Collect
We only collect information that is strictly necessary to deliver a seamless shopping experience, fulfill orders, and comply with tax and regulatory requirements.
- Full Name and Title
- Email address and mobile phone number
- Shipping address, billing address, and postal PIN code
- Google OAuth profile details (when signing in with Google)
- Order history, invoice records, and delivery receipts
- Shopping bag contents and wishlist selections
- Customer support correspondence and WhatsApp chat logs
- Unboxing video footage submitted for damaged parcel claims
- IP address, browser type, and operating system
- Approximate location (country code for multi-currency display)
- Page view duration, click paths, and navigation flows
- Referring URL and device screen resolutions
- Product reviews, ratings, and testimonial submissions
- Preferences for saree weaves (Kanchipuram, Banarasi, Tussar)
- Marketing newsletter subscription preferences
3. Payment Information & Financial Security
PCI-DSS Compliant Payment Handling
Encrypted ProcessingRajathi Ethnic House never collects, views, or stores your raw payment credentials. All transactions are conducted through secure, PCI-DSS Level 1 certified payment gateways (such as Razorpay).
When you enter card details, UPI IDs, or net banking logins, that information is tokenized and transmitted directly to the authorized payment gateway over encrypted TLS channels. Rajathi only receives confirmation of payment success or failure, transaction reference IDs, and masked card numbers for reconciliation.
4. How We Use Your Information
We use the information we collect for strictly legitimate business purposes:
Order Fulfillment & Logistics
To verify orders, safely pack fragile handloom silks, generate tax invoices, and dispatch parcels to your specified delivery address.
Real-Time Delivery Updates
To send real-time tracking links, courier dispatch notices, and delivery OTP verifications via SMS, WhatsApp, and email.
Claims & Returns Processing
To review customer unboxing videos for transit damage claims within the 48-hour window and process authorized refunds within 5 to 7 working days.
Security & Fraud Prevention
To detect fraudulent payment attempts, suspicious bot logins, duplicate orders, or unauthorized activity on our website.
Personalized Experience
To remember your currency preference, preserve your bag items across sessions, and (only with your explicit opt-in) share new handloom weave drops.
7. Data Security & Storage Retention
We implement physical, technical, and administrative security measures to protect your personal information against unauthorized access, loss, alteration, or misuse:
- End-to-end 256-bit TLS/SSL encryption on all web endpoints.
- Hashed passwords using modern cryptographic algorithms.
- Role-based access controls limiting database access only to authorized personnel.
- Routine vulnerability assessments and system patch management.
Data Retention: We retain your transaction and order records for up to 7 years in compliance with Indian taxation (GST) and accounting regulations. Marketing communication preferences are retained until you opt out or request deletion.
8. Your Legal Rights & Choices
Under applicable privacy legislation, you enjoy comprehensive rights regarding your personal information:
Right to Access & Rectify
You can review, update, or edit your contact information and addresses anytime via your Profile dashboard.
Right to Erasure
You may request the deletion of your account and personal records, subject to statutory tax and legal retention requirements.
Right to Opt-Out
Unsubscribe from promotional emails anytime with a single click using the “Unsubscribe” link in any newsletter.
Right to Withdraw Consent
You can revoke consent for optional data processing by contacting our Grievance Officer.
9. Minors & Children's Privacy
Our services and merchandise are designed for individuals aged 18 and older. We do not knowingly solicit or collect personal information from children under the age of 18 without verifiable parental consent. If we discover that personal data from a minor has been gathered without parental supervision, we will delete that information immediately.
10. Grievance Officer & Statutory Redressal
In compliance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, the details of our designated Grievance Officer are provided below:
Need Personal Assistance?
Have a question about your personal data, want to update your stored address, or exercise your privacy rights? Our team is at your service.